Major Appliance Trends and In-Store Reps Comments on LG

Major Appliance Trends and In-Store Reps Comments on LG

Major Appliance Trends and In-Store Reps Comments on LG

Marketsource Retail Trends

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August 23, 2019

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Source for above: (IBIS World)

Over the five years to 2024, the expansion of the housing market is expected to significantly influence revenue for the Major Household Appliance Manufacturing industry. However, growth in the number of housing starts is forecast to be noticeably slower than it was over the five years to 2019 and is also highly contingent upon current economic growth being sustained.

Coupled with rising input costs, industry revenue growth is expected to be moderate moving forward. Additionally, while exports are expected to rebound somewhat, subdued export growth will likely be unable to bolster much growth in industry revenue. Over the five years to 2024, industry revenue is expected to increase at an annualized rate of 0.5% to $21.1 billion. 

What are the reps saying about selling LG appliances in the stores?

Source: MarketSource Analytical Research Survey

   

    • MarketSource LG reps indicated that the number one barrier they face with ready-to-buy consumers NOT purchasing LG is due to price vs. competitors (47%)
    • They also mentioned that the product availability or time to deliver is longer and customers want the appliance faster (31%)
    • Rounding out the top three reasons, reps indicate that there is a false perception that consumers have around maintenance and the difficulty getting parts and service for repairs (13%).
    • However, the same field reps indicated that LG was best overall provider of support in retail and marketing (57%), followed by Samsung (27%) and Whirlpool (12%). 

    Barriers to selling HA:

    “Occasionally I will hear customers say that repairmen have advised not to buy LG because they are difficult to repair. In turn, I advise the customer that the statement is untrue and that LG requires the technicians to be certified in order to stand by LG warranties.”

     

    “Inventory availability in Lowes especially; many everyday items are two to three weeks out before they are available for delivery. There is a similar situation at Home. Depot.’

     

    “Price, the only sales we lose are the ones we are not priced for. We have no builder grade options to accommodate large “pro” orders.”

    Appliance retailer competition:

    “It depends on which retailer I am in – if I am at Lowe’s customers mention going to Home Depot if model is unavailable at Lowe’s and vice versa.”

     

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    Lowe’s Making Changes in 2019

    Lowe’s Making Changes in 2019

    Lowe’s Making Changes in 2019

    Marketsource Retail Trends

    

    August 23, 2019

    

    By Arthur Villasanta / 08/01/19

    Source: International Business Times

    Lowe’s refused to specify how many thousand employees lost their jobs this time or which stores will be affected by these job losses. It currently has 1,725 stores throughout the United States. Lowe’s employs 190,000 full-time employees and another 110,000 part-time workers at these stores.

    To replace these people, Lowe’s plans to outsource maintenance and assembly workers’ jobs to outside contractors to further slash costs. Assembly workers put together products such as wheelbarrows and grills, for example.

    “We are moving to third-party assemblers and facility services to allow Lowe’s store associates to spend more time on the sales floor serving customers,” said Lowe’s in a statement to CNBC.

    The firings are the latest under new CEO Marvin Ellison, who only took over in July 2018. Since becoming the top guy at Lowe’s, Ellison has approved shutting-down stores across the country and firing employees in masse to reduce costs.

    Lowe’s is justifying the mass firings by saying these will allow store workers to “spend more time on the sales floor serving customers.”

    Effects of Layoffs at Lowes: Chatter from the field

    “Created apathy among the ranks. I have experienced low to no staffed appliance departments on too many occasions. Recently appliance RSA’s are often called upon to cover and help customers in other Depts such as Plumbing and Flooring.”

     

    “It has had a negative impact on customer service as many Lowe’s have had minimum coverage or no one working in appliances to assist customers which has led to consumers walking out of the department.”

     

    “Associates are very frustrated with being short staffed and worried they might be next up to be let go. Attitudes are angry and not as friendly or willing to work.”

    MarketSource major appliance reps are indicating that the latest round of layoffs in Lowe’s have created an abundance of low morale (39%)

    In addition, many reps are observing poor coverage on the floor in-store (35%) which is leading to long wait times/poor customer service (26%), customers leaving (10%) and a reluctance for an associate to make recommendations (8%).

    On a 1 to 5 scale, associates have rated the recent layoffs as having a major impact (average of 4.26/5)

    Sears and Kmart recently survived total bankruptcy, but the brands’ major financial woes haven’t ended just yet. More than two dozen stores will shut their doors this fall in the latest round of closures

    At its peak, Sears operated thousands of stores across the country, a number that fell substantially in the past decade. In late 2018, it made plans to close 262 locations. Now 21 more stores are on the chopping block with closings scheduled for the end of October.

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    The Impact of Tariffs on Major Appliances in the US

    Nathan Bomey and Paul Davidson, USA TODAY

    Published 12:03 p.m. ET Aug. 2, 2019 | Updated 1:27 p.m. ET Aug. 2, 2019

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    The Impact of Tariffs on Major Appliances in the US

    The Impact of Tariffs on Major Appliances in the US

    The Impact of Tariffs on Major Appliances in the US

    Marketsource Retail Trends

    

    August 23, 2019

    

    Nathan Bomey and Paul Davidson, USA TODAY

    Published 12:03 p.m. ET Aug. 2, 2019 | Updated 1:27 p.m. ET Aug. 2, 2019

    President Donald Trump signaled that he would hike tariffs on Chinese imports next month after recent talks failed to deliver a trade deal, escalating his trade war with Beijing and taking more direct aim at consumer products.

    This latest threat is to introduce a 10% tariff on $300 billion in Chinese imports not covered by earlier tariffs.

    “It’s adding further stress to an already stressed trade environment,” says Gregory Daco, chief U.S. economist of Oxford Economics. “It adds up to a very significant slowdown in economic growth.”

    An existing 25% tariff on $250 billion in Chinese imports – as well as duties on imported appliances, steel and aluminum – are already set to reduce economic growth by three-tenths of a percentage point next year, Daco says. The proposed tariff on $300 billion in Chinese shipments would shave off another tenth, cutting growth by nearly half a percentage point to 1.7%.

    The new 10% tariff, if it takes effect, already has led Moody’s Analytics chief economist Mark Zandi to raise his recession odds over the next 12 months to 50% from 35%.

    Before this latest announcement, the average tariff on Chinese goods imported to the U.S. was 18.3%, up from 3.1% in 2017, according to the Peterson Institute for International Economics. After, and if, the new round takes effect, the average tariff will rise to 21.5%.

    This will take effect September 1st if it goes forward.

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    5G Launch and Impact

    5G Launch and Impact

    5G Launch and Impact

    Marketsource Retail Trends

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    August 2, 2019

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    Impact of 5G on the Consumer

    • 56%of survey consumers claim to be on a post-paid wireless plan vs. 41%that choose pre-paid.
    • Verizon andAT&Tcontinue to battle for the #1 spot in wireless telecom subscribers with the pending merger of T-Mobile and Sprint looming.
    • Samsung, Apple, and LG make up the top three spots in market share among mobile OEMs with a sharp decline to fourth.
    • Phone owners report that they are 8.34/10 satisfied with their current phone on average.
      • LG owners report 8.33, Samsung 8.4 and Apple 8.6/10.
      • Pre-Paid (8.25), Post-Paid(8.40)

    • Consumers are holding on to their phone for an average of 2 years and 4 months(Samsung – 2.2, Apple – 2.19, and LG – 2.68) 
      • Pre-paid (2.12), Post-Paid (2.49)

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    • A pricing index was performed by asking consumers a series of four questions:
      • At what point is a phone a bargain?
      • At what point is a phone getting expensive?
      • At what point is a phone too expensive?
      • At what point is a phone so inexpensive you question the quality?
    • What we observe from the data is that the square to the left indicates the acceptable price range consumers are willing to pay.
    • The intersection indicated by the red arrow is the ideal price point (~$300) that the consumer feels is fair.
    • Google Pixel at $399 will be a disrupter

    Donec sollicitudin molestie malesuada. Vestibulum ac diam sit amet quam vehicula

    Cras ultricies ligula sed magna dictum porta. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Donec sollicitudin molestie malesuada. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Pellentesque in ipsum id orci porta dapibus. Vivamus suscipit tortor eget felis porttitor volutpat. Vestibulum ac diam sit ame

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    Current MarketPlace Research

    Current MarketPlace Research

    Current MarketPlace Research

    Marketsource Retail Trends

    

    August 2, 2019

    

    • 56%of survey consumers claim to be on a post-paid wireless plan vs. 41%that choose pre-paid.
    • Verizonand AT&Tcontinue to battle for the #1 spot in wireless telecom subscribers with the pending merger of T-Mobile and Sprint looming.
    • Samsung, Apple, and LG make up the top three spots in market share among mobile OEMs with a sharp decline to fourth.
    • Phone owners report that they are 8.34/10 satisfied with their current phone on average.
      • LG owners report 8.33, Samsung 8.4 and Apple 8.6/10.
      • Pre-Paid (8.25), Post-Paid(8.40)
    • Consumers are holding on to their phone for an average of 2 years and 4 months(Samsung – 2.2, Apple – 2.19, and LG – 2.68) 
      • Pre-paid (2.12), Post-Paid (2.49)

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    • A pricing index was performed by asking consumers a series of four questions:
      • At what point is a phone a bargain?
      • At what point is a phone getting expensive?
      • At what point is a phone too expensive?
      • At what point is a phone so inexpensive you question the quality?
    • What we observe from the data is that the square to the left indicates the acceptable price range consumers are willing to pay.
    • The intersection indicated by the red arrow is the ideal price point (~$300) that the consumer feels is fair.
    • Google Pixel at $399 will be a disrupter

    Donec sollicitudin molestie malesuada. Vestibulum ac diam sit amet quam vehicula

    Cras ultricies ligula sed magna dictum porta. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Donec sollicitudin molestie malesuada. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Pellentesque in ipsum id orci porta dapibus. Vivamus suscipit tortor eget felis porttitor volutpat. Vestibulum ac diam sit ame

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    The Impact of Tariffs on Major Appliances in the US

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    Stay Up to Date With The Latest News & Updates

    Join Our Newsletter

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    Follow Us

    Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque