Verizon’s 5G Network Rebounds with Samsung Galaxy After Tough Start:

Marketsource Retail Trends

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July 2, 2019

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  • April, shortly after Verizon became the first US mobile carrier to launch a 5G network that’s accessible with a compatible smartphone, negative reports concerning slower than expected network speeds and spotty coverage came out.

 

  • However, with the newly available Samsung Galaxy 5G — a Verizon exclusive for an undisclosed period — users are having an entirely new experience. When Digital Trends tested Verizon’s 5G network via a Moto Z3 equipped with the Verizon-exclusive Moto Mod in April, the highest download speed reached — according to results from the Speedtest app by Ookla — was 624Mbps. Six weeks and one new device later, download speed highs reached an impressive 1.35Gbps.

 

  • Verizon needs to move quickly to fully capitalize on its early mover advantage. Consumers are already showing that they’re interested in the Samsung Galaxy 5G, with Verizon CEO Hans Vestberg stating that “tens of thousands of customers” are buying the newly available device.

 

  • Early interest coupled with reports of a lightning-fast network will likely drive more consumers to explore the device and accompanying 5G plans. However, if Verizon is to take advantage of this, it’ll need to not only expand coverage but also continue strengthening its network. Although Verizon expects to have its 5G network available in 30 US cities by year-end, it’s currently only available in Chicago and Minneapolis. And even in those markets where the network is available, there are still major technical limitations; Verizon’s use of mmWave spectrum, which has difficulties going through structures such as walls or windows, is still leading to spotty coverage and download speeds.

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