• 56%of survey consumers claim to be on a post-paid wireless plan vs. 41%that choose pre-paid.

• Verizonand AT&Tcontinue to battle for the #1 spot in wireless telecom subscribers with the pending merger of T-Mobile and Sprint looming.

• •Samsung, Apple, and LG make up the top three spots in market share among mobile OEMs with a sharp decline to fourth.

• Phone owners report that they are 8.34/10 satisfied with their current phone on average.

  • LG owners report 8.33, Samsung 8.4 and Apple 8.6/10.

  • Pre-Paid (8.25), Post-Paid(8.40)

• Consumers are holding on to their phone for an average of 2 years and 4 months(Samsung – 2.2, Apple – 2.19, and LG – 2.68) 

  • Pre-paid (2.12), Post-Paid (2.49)

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• A pricing index was performed by asking consumers a series of four questions:

  • At what point is a phone a bargain?

  • At what point is a phone getting expensive?

  • At what point is a phone too expensive?

  • At what point is a phone so inexpensive you question the quality?

• What we observe from the data is that the square to the left indicates the acceptable price range consumers are willing to pay.

• The intersection indicated by the red arrow is the ideal price point (~$300) that the consumer feels is fair.

• Google Pixel at $399 will be a disrupter